It’s 1966. Your car relies on “4-40” air-conditioning — 4 windows down, go 40 miles per hour. You want to light a cigarette, but fumbling with a Zippo is too difficult in this breeze. What do you do? You push the button on your Ronson Robot-Liter, and it hands you a lit cigarette. It’s that simple.
In 1966 dollars, this device would be $282 today. It hasn’t kept up with inflation. You can buy them for less on eBay, new in the box.